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MySpace 08 is the largest study into social network users outside the US. It unearthed new and emerging tribes, trends and lifestyles that had previously gone undetected by the fashion and lifestyle mainstream. Social Networks such as MySpace have become their media of choice allowing them to explore new levels of creativity, communication and even commerce.
MySpace 08 also delivers some fascinating insights into the behaviour and attitudes of social network users. For example, if they had 15 minutes of free time these individuals would rather spend it checking out their favourite social networking sites (45%) than watching TV (9%), reading (6%), playing video games (5%) or talking on their mobiles (4%).
Never Ending Friending – How social networks drive brand value
What exactly is the value of social networks to an advertiser? How can the actions of users within a community drive brand value? What are the most effective ways of creating a dialogue with the users and are these C2C actions as effective as the initial marketing campaign?
These questions are just some of those answered by MySpace’s Never Ending Friending study which explains how traditional marketing models transferred online, must now be adapted to the new landscape of social networks. Different rules of engagement exist. These consumers are extremely brand savvy and demand a lot from brands, but the rewards can be very high - as one user in the study put it “I don’t want companies to advertise to me. I want them to be my friend.” More insights from Never Ending Friending here
“It’s like a cool e-mail. MySpace is definitely my form – I don’t even check my e-mail. I check MySpace because anyone that knows me contacts me through MySpace” (Never Ending Friending, MySpace Apr 07)
http://www.myspace.com/advertisingnorway's Friend Space (Top 6)
http://www.myspace.com/advertisingnorway has 15 friends.
